Wednesday 30 September 2009

Primary Research

As a class, we went over what we will have to do for our coursework and what to expect from he exam. The coursework is 50% of our mark and there are two sections to the exam. Our coursework will cover four types of media; TV documentary, newspaper adverts, radio adverts and blogs. The first section of the exam will have two questions one being about critical perspectives in media and will involve evaluating our own coursework and the second will be to evaluate one production in relation to a media concept. The second section of the exam will be about contemporary media issues- media and collective identity, ‘we media’ and democracy.


We were told about the 6main types of documentaries; fully narrated- which is an off screen voice over making sense of the visuals and makes sense of their meaning, fly on the wall - (origins in cinema verite) and this is where the camera is observing real life as it happens, and the participants are ‘unaware’ of the cameras presence. Also, mixed - which is using a combination of interview, observation and narration to advance the narrative.

We watched a documentary called ‘The devil made me do it’, and we got given a hand sheet to fill in sections like; type of documentary, themes, narrative structure, camerawork, Mise-en-scene, sound, editing, archive material and graphics. We had to fill in each section with what we thought the right answers were.


We finished off talking about the 6main types of documentaries and the last three were; self reflexive- which was when the subjects of the doc acknowledge the presence of the camera and often speak directly to the film maker. Docudrama- is a re-enactment of events as they are supposed to have actually happened and what it was meant to actually look like. Lastly there was docudrama- This type of documentary follows a storyline and is occupation based. Today we also talked about Gate keeping, construction of reality, and narrative structure. There are seven different types of narrative structure them being; open narrative, closed narrative, single, multi strand, linear, non-linear and circular narrative.


We finished watching the documentary ‘The devil made me do it’ and started to discuss the elements of the documentary. We said that the type of documentary was mixed meaning it had a mixture of interviews, actuality footage and archive material. We said that the themes in the documentary were; religion, good v evil and the power of the media- can music influence the behaviour of young people? It was open narrative, single strand and non-linear. The camera work used was close up and medium close up of interviewees on the whole and framed either to the left or the right of the shot. Low angle was used on Maralyn Manson to make him look powerful also the light comes from one side signifying there are two parts too this person- good and evil.

We started watching a new documentary called ‘Marketing Meatloaf’ and had to write on a sheet about the different elements of the programme. I decided it was a mixed documentary and the themes it contained were, marketing film making and music industry. The narrative structure was single strand, linear and open narrative. Just some of the camerawork was hand held, establishing shot, close up of signing signature and extreme close up of images used on Meatloaf’s album covers. Some of the mise-en-scene includes magazine front covers with moving images, interviewee wearing a suit connoting importance. Most of the background sound is dramatic, they use super impose into the interviewee’s from meatloaf singing. The archive material involves things such as footage of Meatloaf concerts, footage of the making of Meatloaf’s music video and quotes from newspapers and magazines.


We finished off making notes on ‘The devil made me do it’. We finished off by talking about the different types of camerawork that was used, the sounds that were used both diagetic and non-diagetic, different types of editing, all the archive material that was used and also the graphics that were used. We focused on one part of the documentary which was the account of the murder and we discussed the camerawork, sound and editing. The camerawork that was used was slow panning across the town at night, a street with one building lit, extreme close-up of a tree, and tilted frame on the floor, statue, grave yard and long shot down corridor. The sounds that were used were a heartbeat, dog barking, hitting with rock, stabbing, scream, door shutting, scuffling, voiceover, bell, whoosh and sound of the knife getting taken out the bag. The editing that was used was slow pace long take of pan. The editing on the heartbeat used to signify the death.


I finished off filling in my documentary analysis of Marketing Meatloaf. The type of documentary was a mixed. The themes that were included were marketing, music video making and the music industry. I wrote that the narrative structure was single strand, linear and open. Some of the different camerawork used was handheld, low angle establishing shot, wide shots, forward tracking and back tracking, close up of signature signing, all interviews are shot from the left or the right, point of view shot as if we are the audience going into the press conference. Some of the mise-en-scene was interviews as the front cover images on magazines, fans screaming, interviewee’s wearing suit’s connoting importance, still images and still texts. Most of the sounds used was dramatic background music, the voice over was a male who spoke Standard English, dialogue and Meatloaf’s music. The editing was very clever as they used super imposed images of interviewee’s on top of moving footage in the background, cutaway’s of meatloaf’s name was often used and fade in of interviewee’s on top of text/ images. Some of the archive material that was used were; magazine front covers, footage of music awards, footage of press conferences, meatloaf music video’s, marketing material, photo’s of Meatloaf, footage of making the music video, newspapers, top of the pops footage and more. Lastly the graphics that were used in the documentary was top of the pops subtitles of meatloaf and song title, subtitles of who was being interviewed and what they do and graphics of thanks to the people who were involved in the production of the documentary and the names of who were involved scrolled along the bottom of the screen at the end of the programme.

We watched a short documentary called ‘That thing...Lara Croft’, and we also wrote an analysis for this documentary as well. The type of documentary was mixed. The themes that were included in the documentary were gender reputation, feminism, popular culture and how it’s changed. The narrative structure was closed, single strand and non-linear. The camera work used was big close up of tomb raider, game producer, interview on computer screen of the producer, (variation to keep audience interested they have put him inside the game) mid close up and close up for interviews, handheld, point of view, tracking, zoom and panning. The types of mise-en-scene used were chromaky, back projection, footage of the game used as backgrounds, front projection. The sounds used were music from the game, Madonna pop song as they talk about her, dance music, voice over- male, young, standard English-signifies someone who would play the game. The editing techniques used war super imposed, fast motion, cutting and montage. The archive material used was footage from the game, footage of the film, interview of Angelina Jolie, Internet sources, fan forums and Nike advert. Lastly the graphics used were to give the name of interviewee and what there role was, and the credits, the text was whit sans serif, they used no capitals and they all linked the title of the programme.


We went through the codes and conventions that have shown up in each of the documentaries we have watched. We came up with: interviews had no background noise, Handheld was used for actuality footage where necessary, actuality footage, cutting, background music was relevant to topic, voiceover- age and gender used to link the subject, standard English, male and emotionless. Interviews- all questions were edited out, framed left or right of shot, eye line is one third of the way down the screen, credits- scrolling and all archive material was created, subtitles of interviewee’s- name and relevance to subject/role anchors who they are, mainly 2lines, still images, tracking, panning, close up and medium close up conventional for interviews, mixed, single strand, archive from a variety of media sources, panning and zoom used when filming still images, steady cam, varied shot types so it keeps audience interested, establishing shots, point of view shot sometimes used to position audience in the action, mise-en-scene behind interviewees is either relevant to the subject e.g. chromaky or anchors their job relevant to the subject, graphics used to translate when necessary, title is unique and creative, narrative structure is either open, closed or circular and they are mostly non-linear.

We got given 3 days worth of TV programme scheduling and had to answer a variety of questions about them. The first question was; the schedule for each day can be broken down into clear segments. How would you categories these segments? I answered this question like this ; breakfast, pre lunch, lunch, early afternoon, late afternoon, teatime, early evening, pre watershed and post watershed. The next question was; who are the audience for these segments? I wrote; breakfast- young children and adults getting ready for work, pre lunch- babies and women, lunch- adults, early afternoon- adults mainly women, late afternoon- children and adults, teatime- adults, early evening- adults and young adults, pre watershed- adults and young adults, post watershed-adults. The next question was; what would you say are the most popular genres on TV? I said; breakfast shows, news, soaps and dramas. The next question was; who is the target audience for each terrestrial channel? Give examples. I said; BBC1- adults and young adults-news, BBC2- children- CBBC and young children and adults- Master chef, ITV1- women- loose women and adults- news, Channel 4- adults- countdown, channel5- children-milkshake and adults- CSI Miami. The next question was; roughly what percentage of each channels schedule is taken up with repeats? I said; BBC1- 5% BBC2- 60% ITV1- 2% Channel4- 70% and Channel5- 50%. The next question was; what channel has more important programmes in their schedules? I said; BBC1 because it has the news showing the most time through the day. The last question asked; what do you understand by the term ‘the watershed’ and where does this occur in the schedules? I said this occurs after 9pm and means programmes are allowed to have swearing in it and it isn’t family TV.

As a class we came up with a range of different documentaries you could do. Then we got put in our group that we will be in to produce our coursework and we begun to put down ideas that we could do out 30mins documentary on. We came up with: Marmite, Eggs, Dancing, Jewellery and arcades.

I analysed two documentaries at home one was called the human bird and the other was called alone in the wild.

Here is some pictures from the Human Bird:


It’s a mixed documentary. The themes that are involved are laws, jumping, independence, danger and fear. The narrative structure is closed, single strand and linear. Interviewed positioned left or right, close up of hands in sand, close up of face, extreme close up of eye, birds eye view of city, birds eye view of man flying, side shot in car, short establishing shots to show location, interview with mum and step dad, forward tracking, wide shot of desert est. The mise-en-scene that is used is snowy mountains, birds flying, switzland mountains, mothers house, shots in desert, Jed’s house, shots whilst flying. The sounds used is male voiceover- standard English, intense music, happy music, birds singing, dialogue, wind and soft music. The editing is used is fast cuts for title sequence, cuts, fast motion and slow motion. The archive material used is family videos, child photo’s, Jed jumping videos and newspaper articles. The graphics that are used is for the places and graphics.
I also analysed Alone in the wild, here are some pictures from the programme:



The type of documentary used for Alone in the wild is self reflective. The themes are how to survive in the wild and individuality. The narrative structure is open, single strand and non-linear. Some of the camerawork used is handheld, wide shot/establishing shots, shots of feet walking, close up of fish, close up of flowers, wide shot of Ed swimming, mid shot of Ed talking, wide shot of moose, zoom est. The mise-en-scene used are river, the wild, fishing, fire, wildlife, sky, flash backs, rescue plane and hotel room. The sound used is intense music, rain, Ed’s dialogue, happy music, Ed’s narration and Ed’s voice over. The editing used is cuts and fast motion. The archive material used is letter and photo’s and the graphics used were for places, dates, what to expect from the show, days, quotes and credits.

Archive maetrial we could use:
1. Name a loveheart
CONFECTIONARY company Swizzels Matlow are offering Trafford residents an opportunity to have their name on one of Britons most iconic sweets, a love heart. The company, which makes sweets such as Love Hearts, Drumsticks and New Refreshers, is celebrating its 80th birthday. They are asking people to submit their own love heart messsages together with a short explanation on why they should be chosen. The ten winners will have their names on the sweets, which will go into production.
Wirral Globe

2. The good old days
2:57pm Friday 1st June 2007
I WAS in the car with my dad the other week and I started reminiscing about the sweets we used to enjoy as kids. Growing up in the 70s I can remember horror bags, which were crisps in the shape of spooky characters like Count Dracula. They cost pennies to buy. Does anyone else remember those?
But my absolute favourites were sherbet lemons, which you could buy at what was then my local newsagent, for 20p a quarter. Without wanting to sound like somebody's granddad, 20p wouldn't even buy you a bar of chocolate these days. Not only were these sweets so sweet that they used to sometimes bring tears to my eyes when I sucked one, but I loved the way the sherbet used to explode on your tongue when they broke in two. I saw a box of these in a sweet shop a few years ago, but they looked smaller than I remember them. Or is it a case of me being bigger, I don't know? I also discovered strawberry sherbets when I was a kid, and couldn't get enough of those either.
My other favourite sweets when I was growing up were cola cubes, which, as their name suggests, had a taste that resembled a well known fizzy drink. Can you get these any more? And another thing! Haven't sherbet dips got smaller? I used to love these and we all used to drink the remaining sherbet after we'd devoured the stick of liquorice, turning our tongues yellow and alien like. I can also remember being able to buy a chocolate bar for 7p.
And who can remember taking the bottle of pop back to the off-licence to get 10p back? If you were lucky you'd have two bottles to return, and you could then afford a bag of sherbet lemons! My goodness, I was easily pleased in those days and I can't imagine many of today's kids getting THAT excited over the prospect of a trip to the newsagents. Can you?
Wirral Globe

Surely sweets aren't as bad for you as a lot of people make out?
3. Eating too many sweets cannot be placed in the same league as smoking or excessive drinking but its not a million miles away.

This is because the majority of sweets are made exclusively from refined sugar which has absolutely zero nutritional value. You may as well be eating cardboard.
But a much greater problem of refined sugar, is that it builds up in the blood (as glucose) to such an extent that much of it is eventually stored by the body - it cannot do anything else with it! This stored glucose then transforms itself into fat and that extra fat obviously causes weight gain.
The refined sugar in sweets also plays havoc with you're energy levels (giving you a quick boost followed by a huge slump) which can lead to everything from headaches and excessive perspiration to more series disorders such as Type II diabetes.
4. Pupils at a primary school in Lanarkshire have taken their fight to be allowed to sell sweets in their tuck shop to the Scottish Parliament.
A group of primary seven youngsters from Knowetop school in Motherwell said a ban on schools selling sweets and chocolate was "very unfair".
They have lodged an e-petition on the parliament's website and are calling for a change in the law.
Education bosses said healthy eating policies were helping tackle obesity.
The petition has been organised by a group of primary seven pupils who, as part of a citizenship programme within the school, have been looking at the role of pressure groups.
It stated: "Our tuck shop, which was run by the pupils, sold Fairtrade sweets and drinks as part of our schools involvement in supporting the Fairtrade movement.
Longer run this.
"We have been taught at school that sweets are a healthy part of a balanced diet and would like to be given the chance to develop a responsible attitude towards this."
The petition, lodged on the Scottish Parliament website last week, went on: "Buying sweets in our tuck shop is a more easily controlled and safer environment than our local shop.
"Parents know what is in our tuck shop but not what we would buy in shops."
It is estimated that more than a third of children in Lanarkshire are obese by the age of 15.
Graham Patrick, head of facility support services, which provides tuck shops to some North Lanarkshire schools, said legislation meant the council had to provide healthy foods in schools.
"Hungry for Success, the Scottish Government initiative, says crisps, sweets, fizzy drinks and so on should not be offered in school tuck shops," he said.
"As a result, we took the decision to withdraw such snacks and drinks from school tuck shops."
He added: "Understandably, some children are disappointed by that decision."

http://news.bbc.co.uk/1/hi/scotland/glasgow_and_west/8266385.stm



Here is a member of our target audience. Her name is Jennifer Littler. She is 17years old and has one sister, but no longer lives with her mum or dad. Jenny is a student and she is studying maths, geography and history. Her life time ambition is to become an R.A.F pilot. Since Jenny was younger she has always loved to eat sweets. Her favourite sweets are raspberry bon bon’s.



Here is another member of our target audience. Her name is Alexandra Badwi. She is 41years old, and has two children. Alex is a manager for a company called ‘united response’ which is a company that works with adults with learning disabilities. Alex always enjoyed sweets when she was younger however she does not eat as many now, but still loves to have a pack of liquorice flyers every week.

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